Thank you for the opportunity to present our qualifications and marketing plan. We think of our clients as individuals with specific needs, and my team and I strive to give you exceptional service. In response to the more challenging market we have experienced over the years, we have become more determined and assertive with marketing and technology. We focus on strategies to get your Investment Property sold as quickly as possible and get you the highest price possible.
The active marketing strategies included can help you realize the highest dollar value for your property while relieving you of the burdens of selling. The most important step in the sales process is choosing the right Broker to effectively and profitably represent your interests.
How We Will Get Your Property Sold?
MARKETING PLAN OF ACTION
My Objectives Are the Following:
1. To assist in getting as many qualified buyers as possible to know about your property until it is sold.
2. To communicate to you weekly the results of our activities.
3. To assist you in negotiating the highest dollar value … between you and the buyer.
The Following Are the Steps I Take to Get a property Sold … the “Pro-Active Approach”:
1. Price your property competitively … to open the market vs. narrowing the market.
2. Maximize showing exposure through professional signage (When applicable).
3. Create brochure / Public Offering highlighting the property’s features (lot, utility, and tax information, neighborhood benefits, schools, shopping, medical, and other buyer benefits) for email blasts to other top Commercial Real Estate Brokers, as well as a postcard and “snail mail”
campaign.
4. Property data will be submitted to the Orange County Multiple Listing Service which currently has over 10,000 members.
5. Since 90% of all property searches begin online, we do submit the listing data to:
a) www.CoStar.com
b) www.LoopNet.com
c) www.Realup.com
d) www.Propertyline.com
e) www.Catylist.com
f) www.Epropertydata.com
g) www.SmithGuide.com
h) www.WebRealEstate.com
i) AIR Commercial Real Estate
6. Send a personalized letter to investors in the neighborhood promoting the features and lifestyle benefits of the property.
7. Personally, reach out to a minimum of 300 investors about your property and their knowledge of potential buyers.
8. Promote through our massive investor database.
9. Post Card Campaign: 750 Postcards around subject property. Follow up with phone calls.
10. Press Releases: PRlog.com, PRweb.com
11. Suggest and advise as to any changes you may want to make in your property to make it more sale-able.
12. Keep you updated and educated on the listing and selling market conditions in your area once per week.
13. Promote your Property by distributing flyers and making personal announcements at our Real Estate Board meetings and local investor “Meet Ups” in the area where hundreds of Agents assemble to announce and describe their properties for sale.
14. Follow up on all agents who have shown your property to answer questions, and further motivate buyer interest.
15. Prospect 3-4 hours every day looking for potential buyers.
16. Contact, over the next seven days … my buyer leads, investor network, sphere of influence, and past clients for their referrals and prospective buyers. Also, “Just Listed” postcard/flyer campaign to the neighborhood and to other target markets.
17. Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase.
18. Keep you aware of the various methods of financing that a buyer might want to use.
19. Follow-up on the salespeople who have shown your home for their feedback and response.
20. Assist you in arranging interim financing if needed.
21. Represent you on all offer presentations … to assure you in negotiating the best possible price and terms.
22. Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing.
23. Deliver your check at closing.
FREQUENTLY ASKED QUESTIONS
Q: Why don’t we list high and come down later?
A: I understand you want to list high, to leave room for negotiating and have you considered the problem that creates for you? Most people won’t even bother looking at properties that are priced too high. Would you rather have a bidding war on your property or not have an opportunity to negotiate any offers at all?
Q: We have a friend in the business…
A: I can appreciate that and almost everyone does. So, let me ask you, do you absolutely have to sell this property or are you just looking to do your friend a favor?
Q: The other agent said that they can help us get more money, why can’t you?
A: I can appreciate that and what you probably don’t understand is that an agent that will list your property overpriced assumes they can take your listing now and then start beating you up on the price, week after week. Is that what you want? Who would? They’re afraid to tell you the truth up front.
Q: What do you do to sell properties?
A: That’s a valid concern. Let me ask you, are you aware that there are two kinds of real estate agents? There are passive and active, we are active agents, meaning when you list your property with us, we will spend all of our time actively marketing your property to qualified buyers as well as the other active agents in town. Isn’t that what you want?
You want someone who will work actively and aggressively to get your property sold, right?